The Wesson Corporation owns a valuable piece of commercial real estate. JWA, Inc. has extensive experience in developing and operating shopping centers. They form a joint venture, called Barrick Associates, to develop Wesson's site. Barrick Associates is an example of a(n) __________ strategy.

Question

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Barrick Associates is an example of an alliance strategy, where two companies (Wesson Corporation and JWA, Inc.) come together to form a joint venture for a specific business purpose, leveraging their respective strengths.

The Wesson Corporation Owns a Valuable Piece of Commercial Real