Suzanne Wilson is involved in the strategic planning process for her Web development company. She is presently pondering such questions as: What business are we in? and What results do we want to achieve?" Which task in the business-level planning process is Wilson completing?
A) Task 1
B) Task 2
C) Task 3
D) Task 4

Question

Quizplus · Accepted Answer

Task 1 in the business-level planning process involves defining the company's mission—determining what business the company is in, its purpose, and the results it wants to achieve. Suzanne Wilson's questions directly relate to defining the company's mission.

Suzanne Wilson Is Involved in the Strategic Planning Process for Her