Pacific Fried Catfish Restaurant opened in Boston, Massachusetts to serve the needs of a small segment of the population that prefers fresh fried catfish to steamed lobster. Pacific Fried Catfish is following a _________ strategy.

Question

Quizplus · Accepted Answer

Pacific Fried Catfish is targeting a specific segment of the market that prefers fresh fried catfish over the more common steamed lobster, indicating a focused differentiation strategy. This approach aims to offer unique products or services to a particular niche or segment of the market.

Pacific Fried Catfish Restaurant Opened in Boston, Massachusetts to Serve