Imperial Chemical Industries (ICI) has abandoned its traditional country-by-country organization in favor of worldwide business units. It wants employees to be less nationalistic and more concerned with what happens outside their country. ICI uses the ___________ strategy.

Question

Quizplus · Accepted Answer

The global strategy is characterized by a focus on operating worldwide with integrated global business units, rather than tailoring operations and products to individual countries. This approach aligns with ICI's shift towards worldwide business units and its desire for employees to adopt a global, rather than nationalistic, perspective.

Imperial Chemical Industries (ICI) Has Abandoned Its Traditional Country-By-Country Organization