___________ is uniqueness in quality, price, design, brand image, or customer service that gives one firm's product an edge over another firm's.
A) Product differentiation
B) Price differentiation
C) Focus
D) Economies of scale

Question

Quizplus · Accepted Answer

Product differentiation refers to the process of distinguishing a product or service from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a company's own products. The differentiation can be achieved through unique features, quality, design, brand image, or superior customer service.

___________ Is Uniqueness in Quality, Price, Design, Brand Image, or Customer