Technology plays an important role in manufacturing. Perhaps the most significant contribution of technology to manufacturing is that of ____________, which is the ability to produce a wide variety of a product by using the same basic design and production equipment.
A) mass customization
B) mass marketing
C) mass manufacturing
D) mass globalization

Question

Quizplus · Accepted Answer

Mass customization is the process that allows for the production of a wide variety of products based on the same basic design and production equipment, tailored to individual customer requirements, combining the flexibility of custom-made products with the low unit costs associated with mass production.

Technology Plays an Important Role in Manufacturing