Robert Siegel, CEO of Lacoste, proved that he was good at understanding the industry in which he operates. Siegel knew he needed to develop a premium brand and retool Lacoste's sporty image. Siegel signed several high-profile celebrities to represent Lacoste, including all of the following except:
A) news anchor Katie Couric
B) actress Natalie Portman
C) tennis pro Andy Roddick
D) comedian Jerry Seinfeld
Correct Answer:
Verified
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