Demand for goods in broader category definitions,such as "beverages",is usually less elastic than demand for more narrowly defined goods,such as "diet colas."

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This is because broader category definitions such as "beverages" leave room for substitution within the category, whereas narrower definitions limit the options for substitution. Therefore, consumers are more likely to switch between different types of beverages within the broader category instead of reducing overall consumption.

Demand for Goods in Broader Category Definitions,such as "Beverages",is Usually