_____________ argues that people will process messages using either central processing or peripheral processing.
A) Cognitive dissonance theory
B) Monroe's Motivated Sequence
C) The elaboration likelihood model
D) Expectancy-outcome values theory

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) posits that people process persuasive messages through either a central route (focusing on the argument's quality) or a peripheral route (influenced by external cues, such as the speaker's attractiveness), depending on their motivation and ability to process the message.

_____________ Argues That People Will Process Messages Using Either Central