The elaboration likelihood model states that people process persuasive messages using either central or peripheral processing.

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) indeed posits that there are two primary routes to persuasion: the central route, which involves careful and thoughtful consideration of the arguments (content) of the message, and the peripheral route, which involves other cues outside the content of the message, such as the attractiveness or credibility of the source.

The Elaboration Likelihood Model States That People Process Persuasive Messages