A comprehensive analysis of an e-business's top competitors is generally included in the Situational Analysis section of a marketing plan.
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Q12: Secondary market research involves physically collecting marketplace,
Q13: Qualitative research involves collecting data that requires
Q14: A marketing plan provides the details behind
Q15: Marketing planning is static; once a marketing
Q16: An e-business's target market(s) is/are the pool
Q18: Directories use software programs called spiders or
Q19: Today, most search tools combine the features
Q20: The goal of search engine optimization is
Q21: Writing clear and on-topic Web page content
Q22: Link popularity is a measure of whether
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