The 'customer needs' variable in the Four Cs marketing mix model equates to which of the following Four Ps marketing mix model variables.

Name: The 'customer needs' variable in the Four Cs marketing mix model equates to which of the following Four Ps marketing mix model variables.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

'Customer needs' in the Four Cs model corresponds to 'Product' in the Four Ps model, as it focuses on meeting the needs and wants of the customer through the product or service offered.

The 'Customer Needs' Variable in the Four Cs Marketing Mix