The growth in the number of C2C auction sites, such as eBay, provides a good example of the ease with which new e-businesses can enter a virtual marketplace.

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C2C (Consumer-to-Consumer) auction sites like eBay exemplify how the digital environment lowers barriers to entry, allowing new e-businesses to establish themselves with relative ease compared to traditional physical marketplaces.

The Growth in the Number of C2C Auction Sites, Such