The marketing technique that exploits the power of the network effect to rapidly spread information about a new e-business and its products or services is called:
A) first-mover advantage
B) viral marketing
C) name identification
D) scalability

Question

Quizplus · Accepted Answer

Viral marketing is the technique that leverages the network effect, where information about a product or service is spread quickly through word of mouth or shared online content, mimicking the spread of a virus. This method is particularly effective for e-businesses looking to gain exposure rapidly.

The Marketing Technique That Exploits the Power of the Network