The competitive advantage that may occur when an e-business or its products or services become synonymous with generic products or services (for example "Kleenex" and "tissue") is called:
A) name identification
B) first-mover advantage
C) the network effect
D) entrepreneurship

Question

Quizplus · Accepted Answer

Name identification refers to the situation when a brand becomes so well-known that it becomes synonymous with the generic product or service.

The Competitive Advantage That May Occur When an E-Business or Its