Because information is more difficult to customize, many companies are finding that the information portion of their products or services is becoming a smaller part of the total value they offer customers.

Question

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Many companies are actually finding that the information portion of their products or services is becoming a larger part of the total value they offer customers, thanks to the ability to customize and tailor information to individual needs with the help of digital technologies.

Because Information Is More Difficult to Customize, Many Companies Are