Ready access to consumer information via the Internet and the Web has:
A) given buyers more economic power
B) made comparison shopping more difficult
C) made the role of traditional business intermediaries more important
D) None of the above

Question

Quizplus · Accepted Answer

Ready access to consumer information via the Internet and the Web has empowered buyers by making it easier for them to compare products, prices, and services, thereby giving them more economic power.

Ready Access to Consumer Information Via the Internet and the Web