In situations where volunteering is regarded by the target population as the normal thing to do, a recommended way to increase the rate of volunteering is to
A) create a situation where each individual can volunteer in private.
B) emphasize that volunteering represents a tremendous contribution to society.
C) ask each individual to make a public commitment to volunteer.
D) post a description of the study in a public place.

Question

Quizplus · Accepted Answer

Asking individuals to make a public commitment to volunteer can significantly increase the likelihood of them following through with volunteering. This is because making a public commitment increases the social pressure to conform to the commitment, leveraging the social norms that already regard volunteering as the normal thing to do.

In Situations Where Volunteering Is Regarded by the Target Population