To say that "people respond to incentives" is to say that

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The statement "people respond to incentives" implies that changes in benefits, costs, or both can influence people's decisions and behavior. Incentives refer to the factors that motivate people to act in a certain way, and they can be positive (benefits) or negative (costs). When people are faced with incentives, they weigh their options and make decisions based on which choice will provide them with the greatest benefit or the lowest cost. Therefore, it is fair to say that changes in benefits or costs, or both, can influence people's behavior.

To Say That "People Respond to Incentives" Is to Say