By cutting costs of the distribution channel and passing this saving on to its customers, Amazon is supporting which dimension of customer value?
A) value-added services
B) relationships and experiences
C) price and brand
D) product selection

Question

Quizplus · Accepted Answer

By cutting costs and passing the savings to customers, Amazon is enhancing the price dimension of customer value, making products more affordable.

By Cutting Costs of the Distribution Channel and Passing This