The focus of survey questions should be on issues that will contribute to a firm's competitive advantages.
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Q12: Chris in the Flow Right Brewery &
Q13: Surveys provide nonfinancial data to a business
Q14: Short surveys can be given to any
Q15: In doing surveys, a random sample must
Q16: There is always bias in any survey.
Q18: A new small business does not need
Q19: Deviation analysis tracks changes in competitors' marketing
Q20: Sensitivity analysis is done by developing a
Q21: Sensitivity analysis provides an opportunity to create
Q22: Surveys should be given to only one
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