A competitive map is used for the following reasons:
A) It's less expensive.
B) Insights will be developed regarding pricing.
C) Knowledge about each competitor allows the entrepreneur to better position the new business.
D) All of these.

Question

Quizplus · Accepted Answer

An entrepreneur should develop the competitive map personally because it is less expensive; insights will be developed regarding positioning, pricing, and even facility layout and knowledge of what is right and wrong with each of the competitors allows the entrepreneur to better position the new business.

A Competitive Map Is Used for the Following Reasons