Those things that must be forgone to acquire a good are called

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Opportunity costs are the value of what must be given up in order to obtain something else. In other words, it is the cost of the next best alternative. Substitutes are goods that can be used in place of each other, but they don't necessarily involve a cost. Explicit costs are actual expenses that are paid out of pocket. Competitors refer to other sellers or producers in a market.

Those Things That Must Be Forgone to Acquire a Good