Because the goods offered for sale in a competitive market are largely the same,

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When the goods offered for sale in a competitive market are largely the same, sellers will have little reason to charge less than the going market price. This is because buyers can easily switch from one seller to another, and thus sellers have to keep their prices competitive to attract buyers. This is what makes a competitive market efficient and ensures that prices are set at a level that reflects the true value of the goods or services being sold.

Because the Goods Offered for Sale in a Competitive Market