When a local grocery store offers discount coupons in the Sunday paper it is most likely trying to

Question

Quizplus · Accepted Answer

The local grocery store is using discount coupons to price discriminate, meaning they are offering different prices to different groups of customers based on their willingness to pay. Customers who are willing to go through the effort of clipping coupons and bringing them to the store will be able to get the discounted price, while others who are not as price-sensitive will pay the regular price.

When a Local Grocery Store Offers Discount Coupons in the Sunday