The goal of the business enterprise is to maximize:
A) revenues.
B) total assets.
C) owners' wealth.
D) the book value of shareholders' equity.

Question

Quizplus · Accepted Answer

The primary goal of a business enterprise is to maximize owners' wealth, which is often achieved through increasing the value of the shareholders' equity in the market. This is because the ultimate measure of a company's success is the extent to which it enriches its owners.

The Goal of the Business Enterprise Is to Maximize