Herbert Simon suggested that humans should be viewed not as rational maximizers but as
A)irrational maximizers.
B)rational minimizers.
C)irrational minimizers.
D)satisficers.

Question

Quizplus · Accepted Answer

Herbert Simon suggested that humans should be viewed as "satisficers," meaning that they aim to satisfy their needs and preferences rather than maximizing their utility or profits. This approach recognizes that human decision-making is constrained by limited information, time, and cognitive resources, and that people often prefer to avoid risks and trade-offs by settling for satisfactory solutions rather than searching for optimal ones. Therefore, the notion of rational maximization may be too idealistic and unrealistic for the complexity and diversity of human behavior.

Herbert Simon Suggested That Humans Should Be Viewed Not as Rational