The pricing strategy known as _______________ pricing became an issue when US companies Kimberly-Clark Corporation and Procter & Gamble were in competition against each other for market dominance.

Question

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Multipoint pricing strategy is used when companies compete against each other in multiple markets. This strategy became an issue in the competition between Kimberly-Clark Corporation and Procter & Gamble, as their rivalry spanned various product markets.

The Pricing Strategy Known as _______________ Pricing Became an Issue