The Biotech Company, well known for its low-calorie sweetener, recently added a new low-calorie chocolate-substitute product that appeals to the same health-conscious consumers as its sweetener. This is an example of:

Question

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This is an example of product development because the company is introducing a new product (low-calorie chocolate-substitute) to its existing market (health-conscious consumers).

The Biotech Company, Well Known for Its Low-Calorie Sweetener, Recently