Nokia launched a global advertising campaign with the aim of reducing advertising costs and capturing some economies of scale. While the same lines are used globally, actors and settings from the region where the ad runs are being used. This is referred to as:

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This approach is referred to as acknowledging cultural differences, as Nokia adapts its global advertising campaign to fit the cultural contexts of different regions by using local actors and settings, even though the core message remains the same. This strategy recognizes and respects the cultural variations among its global audience.

Nokia Launched a Global Advertising Campaign with the Aim of Reducing