Franchising is similar to ______________ , although franchising tends to involve ______________ commitments.
A) joint ventures; operational
B) licensing; longer-term
C) exporting; infrastructure
D) wholly owned subsidiary; network

Question

Quizplus · Accepted Answer

Franchising is similar to licensing in that both involve a company allowing another party to use its brand, product, or business model. However, franchising typically involves longer-term commitments and more extensive support and control by the franchisor compared to licensing agreements.

Franchising Is Similar to ______________ , Although Franchising Tends to Involve