Firms that are proactive with respect to unplanned opportunities don't even consider exporting until their domestic market is saturated.

Question

Quizplus · Accepted Answer

Proactive firms often consider exporting as part of their growth strategy from an early stage, not necessarily waiting for their domestic market to be saturated. They look for opportunities in international markets to expand their reach and increase their customer base.

Firms That Are Proactive with Respect to Unplanned Opportunities Don't