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The Minnesota Mining and Manufacturing Co

Question 13

Multiple Choice

The Minnesota Mining and Manufacturing Co. (3M) built its export strategy around simple principles. These include the following.


A) Enter quickly, limit product lines and use existing marketing strategies.
B) Enter on a small scale, add products once exporting operations are successful and use locals to promote products.
C) Form an alliance, sell products that are already successful and use local resources.
D) Form a joint venture, sell a small selection of products and use existing in-house expertise.

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