When the German supermarket chain Aldi came to Australia in the mid-2000s, its aim was to establish a new enterprise which in turn would increase the level of competition in the national market. This form of FDI is known as:

Question

Quizplus · Accepted Answer

Greenfield investment refers to a company from one country starting a new venture or business operation from the ground up in another country, which is what Aldi did in Australia by establishing new stores to increase competition in the supermarket sector.

When the German Supermarket Chain Aldi Came to Australia in the Mid-2000s