One of the key considerations for Indian-based global conglomerate the Tata Group in bringing to market the Nano was:
A) free delivery to customers who repeat-purchase.
B) subsidised customer parking.
C) low incomes in India that are rapidly rising.
D) car designs for small-space living in high-rise apartments.

Question

Quizplus · Accepted Answer

The Tata Nano was primarily designed to be an affordable car for the masses in India, targeting the segment of the population with low incomes that are on the rise. This was a strategic move to cater to the growing middle class looking for affordable transportation options.

One of the Key Considerations for Indian-Based Global Conglomerate the Tata