According to Clifford Bob, international aid goes to those nations with the most media skills and not necessarily those with the most need or that are the most worthy.

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Clifford Bob argues that in the competition for international aid, it is often those actors (nations or groups) with the best media skills and ability to attract international attention, rather than those with the greatest needs or merits, that receive the most support. This perspective highlights the importance of visibility and advocacy in securing aid.

According to Clifford Bob, International Aid Goes to Those Nations