The top global advertising firms have had a lot of mergers in recent years. Give one example why.
A) Positive synergy
B) Acquire talent
C) Midsized firms risk takeover in competitive global arena
D) All of the above
Correct Answer:
Verified
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Q10: Today's advertising agencies are global in scope.
Q11: Major advertising agencies are based in core
Q12: Foreign customers turn towards larger companies rather
Q13: The impact of global advertising in Eastern
Q15: Using the internet and subsidiaries WPP Group
Q16: In 2005 Omnicom Group's Ketchum PR Agency
Q17: Interpublic Group of Companies, Inc. the world's
Q18: In 2012, _ purchased the British-based Aegis
Q19: Unlike other foreign agencies expanding their influence
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