Peter's Pizzeria sells both pizzas and wings.It wants to increase the sales of its pizzas.Assuming that the pizza and the wings are complements,which of these strategies can it employ?
A)Increase the price of the wings
B)Decrease the price of the wings
C)Increase the quality of the pizza
D)Both B & C

Question

​Peter's Pizzeria sells both pizzas and wings.It wants to increase the sales of its pizzas.Assuming that the pizza and the wings are complements,which of these strategies can it employ?
A)​Increase the price of the wings
B)Decrease the price of the wings
C)Increase the quality of the pizza
D)​Both B & C

Quizplus · Accepted Answer

Since pizza and wings are complements, the strategy to increase pizza sales should involve making the complementary good (wings) more attractive to customers. Decreasing the price of wings can encourage customers to purchase more wings with their pizzas, leading to an increase in pizza sales as well. Similarly, improving the quality of the pizza can make it more attractive to customers, leading to increased sales. Therefore, both B & C are appropriate strategies to increase the sales of pizza.

​Peter's Pizzeria Sells Both Pizzas and Wings

Peter's Pizzeria Sells Both Pizzas and Wings