Rivalry among firms would tend to be high if
A)Customers are locked into the competitors technology
B)Customers can easily switch between competitor's technologies
C)All of the above
D)None of the above

Question

​Rivalry among firms would tend to be high if
A)​Customers are locked into the competitors technology
B)Customers can easily switch between competitor's technologies
C)All of the above
D)​None of the above

Quizplus · Accepted Answer

When customers can easily switch between competitors' technologies, it increases the level of competition between the firms as they have to offer better products or services to attract and retain customers. If customers are locked into a particular competitor's technology, there may be less rivalry among firms as they have a captive customer base. Therefore, option B correctly identifies a scenario with high rivalry among firms.

​Rivalry Among Firms Would Tend to Be High If

Rivalry Among Firms Would Tend to Be High If