Firms have a competitive advantage when
A)They can deliver the same product benefits as their competitors but at a lower cost
B)They can deliver superior product at a similar cost
C)Both of the above
D)None of the above

Question

​Firms have a competitive advantage when
A)​They can deliver the same product benefits as their competitors but at a lower cost
B)They can deliver superior product at a similar cost
C)Both of the above
D)​None of the above

Quizplus · Accepted Answer

A competitive advantage can either stem from being able to offer a product at a lower cost than competitors or providing a superior product compared to competitors, both of which are covered in options A and B. Therefore, choice C is the best answer.

​Firms Have a Competitive Advantage When

Firms Have a Competitive Advantage When