Use the following table for question

-Given that the firm only chooses to sell the high-end professional series,how should it price its product?
A)Price low,sell to both users
B)Price high,sell only to the professional chefs
C)Price low,sell only to the professional chefs
D)Price high,sell only to the home users

Question

​Use the following table for question
 
-​Given that the firm only chooses to sell the high-end professional series,how should it price its product?
A)​Price low,sell to both users 
B)Price high,sell only to the professional chefs 
C)Price low,sell only to the professional chefs 
D)​Price high,sell only to the home users

Quizplus · Accepted Answer

The firm only chooses to sell the high-end professional series which means they are targeting professional chefs. Hence, they should price their product high to cater to this premium segment of customers. Pricing it low would not only lead to lower profit margins but also fail to attract professional chefs who are willing to pay a premium for quality products. Selling to both users or selling only to home users is not the firm's target market and diverges from its business strategy.

​Use the Following Table for Question -​Given That the Firm Only Chooses to Sell the High-End

Use the Following Table for Question -Given That the Firm Only Chooses to Sell the High-End