Which of the following is an example of the "metering" strategy
A)A doll company selling dolls at cost but charging high margins on doll accessories
B)A cell phone company offers free locked in phones but charges high prices per call
C)A catering company pays its chefs higher wages to make sure that the bargain meals are just slightly burnt
D)Only A&B

Question

Which of the following is an example of the "metering" strategy​
A)​A doll company selling dolls at cost but charging high margins on doll accessories
B)A cell phone company offers free locked in phones but charges high prices per call
C)A catering company pays its chefs higher wages to make sure that the bargain meals are just slightly burnt
D)​Only A&B

Quizplus · Accepted Answer

Metering strategy involves selling one product at a low margin or giving it away for free to boost the sales of complementary products or services at high margins. Both A (selling dolls at cost to boost sales of high-margin accessories) and B (offering free phones to charge high prices per call) are examples of this strategy.

Which of the Following Is an Example of the "Metering