Which of the following is an example of a "damaged goods" strategy
A)A supermarket offers free parking space but charges higher for groceries
B)A television reseller spends time making sure that the picture quality of the bargain priced sets is fuzzy
C)A gift store hikes up the prices on gift wrapping services during its seasonal sale
D)All of the above

Question

​Which of the following is an example of a "damaged goods" strategy
A)​A supermarket offers free parking space but charges higher for groceries
B)A television reseller spends time making sure that the picture quality of the bargain priced sets is fuzzy
C)A gift store hikes up the prices on gift wrapping services during its seasonal sale
D)​All of the above

Quizplus · Accepted Answer

The "damaged goods" strategy involves intentionally making a product or service less attractive in order to sell it at a lower price. Option B fits this definition as it involves purposely manipulating the picture quality of the television sets to make them less appealing to customers, thus allowing the reseller to sell them at a lower price. Options A and C do involve pricing strategies, but they do not involve intentionally damaging the product or service in order to achieve a lower price. Option D is incorrect as only option B fits the definition of the "damaged goods" strategy.

​Which of the Following Is an Example of a "Damaged

Which of the Following Is an Example of a "Damaged