Fitzsimmons Hospitality Group offers a portfolio of travel services that are valued in the market and unique. In addition the organization has systems that allow realization of potential. The founder, Kayleen Fitzsimmons notes, "We are fully aware of our advantages and are actively realizing them." Many of Kayleen's partners believe that new firms could enter and easily imitate what Fitzsimmons' does so well. Based on the information provided, does this firm have a sustainable competitive advantage?

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Fitzsimmons Hospitality Group has a competitive advantage due to its valuable and unique portfolio of travel services, as well as effective systems for realizing potential. However, the concern raised by Kayleen's partners about the ease with which new firms could imitate these advantages suggests that the competitive advantage may not be sustainable in the long term. Sustainability of competitive advantage typically requires barriers to imitation, which are not clearly present in this scenario.

Fitzsimmons Hospitality Group Offers a Portfolio of Travel Services That