When pursuing differentiation strategies which are more likely to lead to a sustainable advantage?
A) Tangible resources
B) Intangible resources
C) Firm reputation
D) Brand names
E) Customer service
Correct Answer:
Verified
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Q11: The term used to describe when one
Q12: The concept that the time required to
Q14: A differentiation strategy could have sustainable differentiation
Q15: The essence of a best-value strategy is
Q16: The key to a best-value strategy is
Q17: A cost leader does _.
A) need to
Q18: The strategy used when a firm targets
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