The Value of Bonuses
Oscar's Outdoor Signage employs salesmen to find new advertisers for existing signs.In an average month,salaried sales staff can keep 80 of 100 signs under contract in a given month.When Oscar experimented with a bonus of $100 for each sign under contract this was increased to 90 of 100 signs.How large must the contribution margin on a sign be to make it profitable to offer the bonuses?
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