Josh will be marketing his new candy bar in several international markets. The candy bar will be called a different name in each of the countries so that the candy bar will appeal to the consumers in each of the countries. In communicating with people in different nations about his product, Josh is paying careful attention to the sociocultural dimension of:

Question

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Josh is considering the sociocultural dimension of context, which involves understanding and adapting to the cultural, social, and linguistic nuances of different countries to ensure his product appeals to consumers in each market.

Josh Will Be Marketing His New Candy Bar in Several