Barney Is a Human Relations Director for a Large Company

Barney is a human relations director for a large company. He is interviewing a job applicant. He noted that the applicant came early, was dressed appropriately, appeared to have good communication skills, and asked knowledgeable questions about the company and the job. Barney formed an initially favorable impression of this job applicant. Which branch of social psychology would be most interested in this aspect of forming impressions?

A) pseudopsychology
B) social cognition
C) psychosocial interactionism
D) forensic psychology