In order to sell a new piece of exercise equipment, the actors on the TV commercial explain the benefits to middle-aged persons of keeping fit, while in the background a 70s rock song is playing. The explanation of the benefits would be the _______ route of the message, while the music would be the_______ route of the message.

Question

Quizplus · Accepted Answer

The explanation of the benefits is the central route because it involves logical reasoning and thoughtful analysis of the message's content. The music, on the other hand, is the peripheral route because it influences attitudes or behavior through indirect cues or associations, rather than the content of the message itself.

In Order to Sell a New Piece of Exercise Equipment