An HVAC company is selling heating and cooling equipment.It has separate sales and marketing units.The marketing unit would want to

Name: An HVAC company is selling heating and cooling equipment.It has separate sales and marketing units.The marketing unit would want to
Brand: Quizplus
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Question

​An HVAC company is selling heating and cooling equipment.It has separate sales and marketing units.The marketing unit would want to

Quizplus · Accepted Answer

The marketing unit's goal is to make profitable sales, therefore pricing less aggressively will help to achieve that goal. Price aggression may result in short-term gains but could harm the company's profitability in the long term.

​An HVAC Company Is Selling Heating and Cooling Equipment

An HVAC Company Is Selling Heating and Cooling Equipment